Are you struggling to see growth despite having plenty of leads? It might be your back-end sales strategy.
Here are three key areas to focus on to help turn your leads into sales:
Lead nurturing: Aim to add value at least 5 times before making an ask.
Develop a back-end product: Have a clear plan for product escalation to guide leads towards growth.
Understand lifetime customer value: Track leads from entry to purchase to maximize value.
Share your lead nurturing strategies below!
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