What do funnel builder companies (like ClickFunnels) and fast food chains (like McDonald’s) have in common?
They’re lying to their customers.
Not in the shady, under-the-table kind of way, but by simply over-exaggerating how “perfect” their products look or operate in the real world.
Let me explain…
Ever notice how during funnel marketing webinars, they swear that you can “easily” build the next award-winning 7-figure funnel in just hours?
Or how every burger in fast food commercials looks like it was crafted by a gourmet chef?
It's like they're selling us a dream, NOT the reality we live in.
So what if brands were just...REAL with us? Instead of showing us the “dream”, what if they showed us the reality…the real deal…the good, the bad, and the kinda messy?
Think about it:
We live in a world that’s far from perfect.
Our days are filled with spilled coffee, fast food that often looks nothing like what we see in TV commercials, and marketing funnels that take significant time to design, build, and execute a strategy (especially if you are not a marketing expert).
So, why do companies insist on showing us this polished, unrealistic version of life?
What if ClickFunnels leveraged their top-tier training and knowledgebase of users to help you handle the chaos of launching your online marketing funnel, or McDonald's celebrated the quick, comforting reality of their food, not just the picture-perfect burger?
That's authenticity.
It’s about connecting with your audience on a real level. It's acknowledging that while your product might not be flawless, it's perfect for the real world, with all its imperfections.
That’s why when we onboard new clients at Business Nitrogen, we do our best to set realistic expectations.
Will we take a health and wellness coach from $1 million to $5 million overnight?
No, probably not. And especially if they are not willing to do the work necessary.
But will we achieve that goal with continuous innovation, strategic planning, and dedicated execution?
Absolutely YES.
This approach is not just about being upfront; it's about building a relationship based on trust and mutual respect. It's about understanding that success is a process, one that involves ups and downs, learning, adapting, and pivoting.
…Which is similar to what we can learn from the Tanach (Hebrew Bible).
- Embrace Imperfections 🩹
The stories in the Tanach are full of imperfect characters who achieved great things. Take King David, for instance. Despite his flaws and mistakes, his legacy is one of greatness, not because he was perfect, but because he owned his flaws, and was real and heartfelt.
In business, this teaches us that it's okay not to have all the answers or to have a product that isn't flawless. What matters is how genuine and committed we are to continuous improvement and authenticity with our customers.
For example, at Business Nitrogen, we sometimes onboard clients from industries we're not super familiar with…And we see it as a fantastic opportunity.
We dive in, ready to learn the ins and outs of their market. We then apply our tried-and-true marketing and business strategies, tweaking them to fit their unique needs.
This approach keeps us on our toes and our clients happy, knowing they’re in hands that aren’t afraid to tackle new challenges head-on.
- Authenticity Over Grandeur 💯
The Tanach values simplicity and authenticity over grandiosity. Moses, one of the greatest leaders in Jewish history, was known for his humility. He led not with an iron fist, but with a compassionate heart.
This lesson is crucial for businesses: Leading with humility, acknowledging our limitations, and being transparent can create stronger bonds with our customers and employees.
- Honest Communication 🗣️
Proverbs (Mishlei) 24:26 states, “Lips should kiss someone who responds with proper words.”
Today, I take that to mean “An honest answer is like a kiss on the lips.”
This emphasizes the beauty and importance of honesty and transparency in our interactions. In the context of business, this means clear, straightforward communication with clients –Avoiding over-promising or embellishing the truth.
Now, here's your challenge. I want you to look at your business through the lens of these timeless teachings and ask yourself:
- Where can I embrace the imperfections in my products or services and turn them into strengths?
- How can I lead with humility and authenticity, just like Moses?
- In what ways can I ensure that my communication with clients is as honest, clear, and transparent as possible?
Think about these questions, and answer them. Then, take one small step today towards applying these principles.
Maybe it's rewriting a marketing message to sound more genuine and less “perfect”, or perhaps it's having an open conversation with your team about where you can improve.
To your success,
David
P.S. I’d like to know… What is one takeaway you got from today's newsletter and how will you apply it?
