It's simpler than any other thing you've ever come across.
It happens all the time.
What is the best way to do it?
It was designed by a 12-year-old kid ...
Anyone who is using it to earn thousands of dollars every week.
This is a 12-year old basic...
There is no prior experience in online marketing. is required.
You don't require any technical skills
There is no need for a social media users
Cash for start-ups is not needed.
All you need to duplicate his weekly results of 4 figures ...
Thank you to The MonarchMommy for your review of the babybay bedside co sleeper crib! In her review, The MonarchMommy talks about the uniqueness and customizability of the babybay bedside co sleeper crib as well as highlights many of the great qualities of the babybay.
Here are some of the Top Reasons MonarchMommy likes babybay:
Safety – made of solid beechwood, manufactured in Germany and is made to the highest European standards.
Non-toxic finish – no or low VOC – natural antibacterial and antistatic protection
Durability – “There’s no plywood or plastic here, just strong sturdy beechwood, so you can feel confident that it’s not a flimsy piece of furniture that won’t stand the test of time. The babybay® will absolutely last through more than one child!”
Versatility – can transform into bassinet, crib or even a bench – “A crib that doubles as a bassinet, co-sleeper, and a bench once baby’s outgrown it? Yes please!” – The MonarchMommy
Safety certified by the Juvenile Products Manufacturer’s Association (JPMA), ASTM international child safety standards, and TUV/GS (German Safety Approval)
“Once you’ve got the babybay® set up against the bed, you’ve created a perfect little sleep nest for you and your baby. It’s like bed-sharing and co-sleeping without losing even an inch of your own sleep space. Baby is within arm’s reach for those late-night feedings, and best of all, baby is close AND safe in the babybay®.” – The MonarchMommy
Below is an excerpt of the review:
Enter the babybay! I only wish I’d known about this great baby sleep solution before my little ones were born. It’s something that gives you options and a customizability that I haven’t seen in baby sleep setups before. Want to know what it’s all about? Here you go!
What exactly is a babybay®? The babybay® is more than just a co-sleeper, it’s a bedside sleeper that actually attaches securely to any regular bed (with or without a boxspring). It is made out of locally-sourced beechwood, so it’s sustainable AND offers natural antibacterial and antistatic protection. The babybay® is manufactured in Germany and is made to the highest European standards. There are four finishes to choose from, and each is done with a high-quality water-based finish that is non-toxic and no or low VOC. That definitely promotes a safe sleeping environment for your precious little bundle. The height of the platform of the babybay® is fully adjustable, so it will fit most bed heights with ease.
Once you’ve got the babybay® set up against the bed, you’ve created a perfect little sleep nest for you and your baby. It’s like bed-sharing and co-sleeping without losing even an inch of your own sleep space. Baby is within arm’s reach for those late-night feedings, and best of all, baby is close AND safe in the babybay®. The babybay® is nice and sturdy too. There’s no plywood or plastic here, just strong sturdy beechwood, so you can feel confident that it’s not a flimsy piece of furniture that won’t stand the test of time. The babybay® will absolutely last through more than one child!
Learn more about the babybay bedside co sleeper crib on our website.
Co sleeping is an ancient practice. Sharing the parent’s bed with an infant was the norm in all societies prior to the 1700s according to a 1995 study published by the Official Journal of the Royal College of Midwives.
In many countries and cultures, co-sleeping and using a co sleeper bed is still widely practiced, where the benefit for both babies and mothers can still be seen today. Medical and scientific evidence suggests that co-sleeping (sleeping in close quarters with baby and parent) has many benefits that the Western practice of leaving infants alone in a room of their own does not.
In fact, babies who co sleep are often reported to seem happier than babies who don’t. Lactation consultants, doulas, midwives, and safe sleep professionals recommend the babybay co sleeper bed for safe co-sleeping practices. The babybay is an eco-friendly, non toxic baby %LINK% that allows parents and their newborn to sleep side by side at night, but in separate spaces. This is safe co-sleeping at its best.
Though there are dangers associated with certain types of co-sleeping, not all co-sleeping was created equally. Bed-sharing and couch-sharing have proven to be dangerous for babies, occasionally leading to SIDS.
Safe co-sleeping, or room-sharing, ensures that the infant is close to his or her parents, but not directly in bed with them, where overheating or suffocation from sheets being pulled up too high may occur. A bedside sleeper or co sleeper bed allows for safe co-sleeping to take place, giving baby his or her own crib space, while snuggled up right next to the parent’s bed.
Learn more about the babybay co sleeper bed on our website.
Wind Mobile founder Anthony Lacavera has started 12 businesses, six of which he has exited. His exits have ranged in value from the $6 million he got for one of his recent start-ups to $1.3 billion when he sold Wind Mobile. He did it by following two key ceo exit strategy tips.
• Understand what kind of company you are running
Lacavera has owned hyper-growth unicorns and lifestyle businesses and urges entrepreneurs to be clear about their long-term prospects. Lacavera started a business supplying hotels with internet access and understood the company would be a good cash generator, but would never sell for a mint. He ran the business for almost two decades and used the cash it generated to fund various other ventures. Recently, he finally sold the business, which was generating $1.5 million in pre-tax profit, for $8 million—a relatively modest 5 times earnings, which was fine by Lacavera, because it had served its purpose of funding other companies along the way.
• The role of CEO and owner are not the same
Lacavera encourages entrepreneurs to separate the role of CEO and business owner. Even though they may be the same person, they have different functions and, at some point, your business may be better served by separating the two roles. Entrepreneurs who are comfortable handing the reins to a professional manager may do better in the long run than those who need to control everything.
Lacavera had great success, which is visible in the fact that he has won just about every business award there is, including 2010 CEO of the Year, Top 40 Under 40, Deloitte Technology Fast 50, and Canada’s Fastest-Growing Company. One of the top secrets to Lacavera’s success — knowing when to bring in a CEO to replace himself in any of his ventures.
For more information on the Value Growth Partners CEO Exit Strategy, contact us today at (312) 525-8382 or visit our CEO Exit Strategy page.
Preparing your exit transition plan from your business takes a great deal of forethought, analysis, and often outside expert counsel. Business owners often underestimate the time involved in the succession planning process, and because of that, the intention to ‘retire in a few years’ gets passed by. What’s needed is a clear business exit strategy, with defined goals at specific junctures.
Preparing your business exit transition plan is essentially creating the plan for finalizing your official status with the business, and wrapping up your full involvement in the company.
Once you fully commit to this strategy, you will see yourself starting to make different decisions around the company’s operation.
You may start to delegate more of the nuts and bolts of operational aspects to others in the company. You may step back from hand-holding certain clients. You may inspire others to create new products to carry the company forward after you leave the firm. You may start to consider the aspects of selling your business at a high valuation.
It is 2021. Over 50% of baby boomer business owners are 64 or older, and three-quarters or more of their wealth is tied to their businesses. According to the Exit Planning Institute, about half of these business owners are looking to exit from their businesses in the next five years.
If you are over 65 and thinking of your transition into retirement in five years, the time is now to start planning a transition exit plan. It will take this amount of time to analyze all the different aspects of a successful transition.
The Key Factors in a Succession and exit transition plan
Some of the key factors involved in a successful business exit transition plan involve knowing the answers to a set of personal and business questions.
First, there are personal questions that should be thought through and answered:
There are business transition questions, like:
Your age may be another consideration. You’ve heard baby boomers say “Age is just a way of keeping score” and similar phrases. And it’s true. Your energy, ideas, vitality, and enthusiasm for your business count for a lot more than the number on your driver’s license. It’s crucial to determine the answers to these questions when determining your next steps.
The Timing Advantage
The stock market is strong. Your business revenues are up. You ask yourself, “Can it last forever?” To those of us who aren’t Jeff Bezos, the answer is no, it can’t. That’s why keep abreast of market conditions for a potential transition or sale should be top of mind for business owners.
A 2018 UBS Bank report on business
ownership found that more than 40% of business owners expected to
leave their business in the following five years. The pandemic of 2020 may have
hastened the plans for some of them. But as these business owners are getting
close to retirement age, they are feeling the pulse for a new chapter in their
life.
But selling the business in the right market with strong financial headwinds is important to them too. The report found that among the business owners who were considering an exit, more than half of them planned to sell their businesses, and another 20% hoped to leave the business to family members. Less than 20% planned to close the business and another 10% were unsure of their plans.
If you have been building growing value and revenues in your business, and you’re looking ahead to that next phase in your life, then it’s time to look at succession planning. Succession planning is a good business strategy for always being ready for what’s next!
Financial Targets
You may have certain stock option plans that kick in at a certain age. Your revenue targets may be on track for a successful windfall. These are the factors that can shape your exit strategy and determine your next steps in moving away from the business and handing it off to your management team.
Freedom for the Future
Many business owners, when in their later ages, on the back nine, start to feel the tug of a more restful lifestyle, warmer climates, or perhaps a full change of life into retirement. To those, this is a certain type of freedom. Age plays a large part in these feelings. Your body may be slowing down, and you find you are a little less tolerant of the stresses or the daily fires of a business.
Planning for Success
A successful transition means preparing the person and the business for a transition in leadership and/or ownership. If a sale is part of the transition plan, a well-organized business transition strategy becomes an asset, often adding higher value to the selling price and greatly reducing risk for the buyer. This increase in value adds greater wealth to retirement accounts reduces the time to transition a business to the right buyer, and creates more sustainable businesses to carry on the legacies of the founders.
If you are a CEO or founder of a successful business and are beginning to think about your personal and business exit transition plan, then call us at Value Growth Partners. We would be happy to share best practices to assist you in developing your unique personal and business transition strategy. Call us at (312) 525-8382 or learn more on our website.
In our experience, your age has a big effect on your attitude towards your business and how you feel about one day getting out. Here’s what we have found about transition strategy plan and age:
Business owners between 25 and 46 years old
Twenty- and thirty-something business owners grew up in an age where job security did not exist. They watched as their parents got downsized or packaged off into early retirement, and that caused a somewhat jaded attitude towards the role of a business in society. Business owners in their 20’s and 30’s generally see their companies as means to an end and most expect to sell in the next five to ten years. Similar to their employed classmates who have a new job every three to five years; business owners in this age group often expect to start a few companies in their lifetime.
Business owners between 47 and 65 years old
Baby Boomers came of age in a time where the social contract between company and employee was sacrosanct. An employee agreed to be loyal to the company, and in return, the company agreed to provide a decent living and a pension for a few golden years.
Many of the business owners we speak to within this generation think of their company as more than a profit center. They see their business as part of a community and, by extension, themselves as a community leader. To many boomers, the idea of selling their company feels like selling out their employees and their community, which is why so many CEO’s in their fifties and sixties are torn. They know they need to sell to fund their retirement, but they agonize over where that will leave their loyal employees.
Business owners who are 65+
Older business owners grew up in a time when hobbies were impractical or discouraged. You went to work while your wife tended to the kids (today, more than half of businesses are started by women, but those were different times), you ate dinner, you watched the news and you went to bed.
With few hobbies and nothing other than work to define them, business owners in their late sixties, seventies and eighties feel lost without their business, which is why so many refuse to sell or experience depression after they do.
Of course, there will always be exceptions to general rules of thumb but we have found that – more than your industry, nationality, marital status or educational background – your birth certificate defines your transition strategy plan.
If you’d like some help to manage these ratios and figure out the next steps in a business transition strategy, contact Value Growth Partners to see how we can assist you in knowing and growing your business value before the transition - (312) 525-8382.
The market for sustainable aviation fuel is still young and growing, but is gaining momentum by the day, with new projects, new funding, and new partnerships moving it forward. Here are a few news stories that are glowing proof of the growth of renewable biofuels, biojet fuel companies, sustainable aviation fuels.
U.S. Department of Energy Announces $61 Million for Biofuels Research to Reduce Transportation Emissions – Big news from the US Dept. of Energy announcement of allocating more than $61 million for technologies and processes that produce low-cost, low-carbon biofuels. This is important news in the run-up to bring America up to net-zero emissions by 2050. Biofuels are made up of renewable resources that can power heavy-duty jets and trucks used to decarbonize the transportation sector as a whole. Biofuels are produced by converting biomass from waste resources into sustainable aviation fuel and other liquid fuels to use in place of fossil fuels.
In biojet fuel companies news:
Total starts producing SAF for French airlines – In Europe, oil producer Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021. These sustainable aviation fuels will be made from animal fat, used cooking oil and other waste and residue sourced from the circular economy. Total will not use vegetable oils as feedstock.
Northwest Advanced Bio-Fuels LLC is moving ahead with plans to develop 2nd-generation cellulosic renewable bio-jet fuel refineries, with the first project being developed in the Pacific Northwest. NWABF has assembled a world-class team of expert engineering companies, bio-fuels experts and 2nd generation technology companies to handle front-end gasification, syngas cleaning and treatment, back-end Fischer-Tropsch fuel conversion, and lastly, fuel upgrading to premium renewable SAF. Investments have been announced and NWABF is excited about the future.
SAF to be used between Frankfurt and Shanghai for Lufthansa cargo flights – Lufthansa Cargo will now operate a weekly cargo flight from Frankfurt to Shanghai using SAF to run completely carbon neutral and with zero carbon dioxide tailpipe emissions. DB Schenker and Lufthansa Cargo launched the carbon-neutral in early April. The use of SAF will save approximately 174 metric tons of conventional fuel each week.
These are some of the stories from biojet fuel companies that caught our eye in recent weeks. Hope they are of interest to you. To learn more about the NWABF SAF Project, which will produce and supply 60+ million gallons of SAF annually for Delta Air Lines. We are a committed team that’s excited for the future of sustainable aviation fuel.
There is solid momentum happening behind the scenes for Northwest Advanced Bio-Fuels LLC, as we move ever closer to the construction of a facility to produce and supply Delta Air Lines with 60+ million gallons of biofuel jet fuel annually.
As we continue to forge new partnerships with world-class engineering firms to fill the role of Owner’s Engineer, Project Manager, and eventually Construction Manager, the SAF and biofuels world continues to grow. Here are a few recent news stories that are indicative of the future growth we will all see in this sector.
Agriculture & Biofuels Industry Group Pushes for SAF Tax Credit
A group of biofuel and agriculture industry associations teamed up recently to send a letter to the U.S. Senate members to outline their recommendations for the SAF tax credit.
The undersigned groups are:
The letter comes at a time when the U.S. Senate and House of Representatives are considering legislation to establish a tax credit to promote and develop sustainable aviation fuel (SAF) this year.
New Partnerships in SAF
The SAF biofuel jet fuel industry has notched another high-profile partnership, helping its credibility to grow. In late July, Boeing, SkyNRG, and SkyNRG Americas announced a partnership to help grow the use and availability of sustainable aviation fuels (SAF) globally. Boeing will also invest in SkyNRG Americas’ SAF production project.
White House targeting 2050 for all jet
fuel to be from renewable sources
The White House administration is said to be targeting 2050 as the year for all U.S. airlines to fly on 100% jet fuel from renewable sources. To do this, CNBC reports that
“The Biden administration is contemplating incentives to support private-sector production of sustainable aviation fuel (SAF) as it searches for ways to eliminate greenhouse gas emissions in the hard-to-electrify aviation industry.”
The article continues to note that “Global demand for jet fuel currently totals roughly 200 billion liters a year, but airline trade group IATA estimates just 100 million to 120 million liters of SAF will be produced in 2021 – just 0.05% of overall fuel.”
COVID 19 Impact on Biodiesel Demand
A new market research study predicts that the global biodiesel market could hit $50.1 billion by 2027. This is despite the devastating COVID-19 pandemic has had on our economy in the past 18 months.
The report notes that manufacturing activities and logistic operations have seen a dip in the biodiesel market due to COVID. However, once the pandemic subsides and the economy recovers, demand for biodiesel products is expected to stabilize.
These are some of the biofuel jet fuel stories that caught our eye in recent weeks. Learn more about the NWABF SAF Project, which when completed, will produce and supply 60+ million gallons of biofuel jet fuel annually for Delta Air Lines. We are a committed team that’s excited for the future of sustainable aviation fuel.
The need for renewable biofuel jet fuel
sources for airlines certainly won’t be resolved in the near future, but a
project like Northwest Advanced Bio-Fuels LLC is developing will certainly go a
long way to meet that need for the airline industry now and well into the
future.
To learn more about Northwest Advanced Bio-Fuels, LLC on our website.
Sled dogs are known as #1 source of transportation in the winter, and if you grew up in Alaska, you would be no stranger to these beautiful dogs. As a young boy, Bryan Bailey found himself up close & personal with wolves in the wild. The more time Bryan spent with these animals, he discovered the similarities between the wolves & his dog! This turned into a lifelong fascination for Bryan. Tune into this episode to hear about the amazing work that Bryan has done & continues to do throughout the world. Bryan’s passionate and powerful work is truly showcased in this episode!
IN THIS EPISODE, YOU WILL LEARN:
[00:04:22] How is Bryan’s Training Programs Different from the Rest?
[00:14:59] Questions to Ask Before Choosing a Trainer
[00:29:15] Advice For Dog Owners
[00:34:31] Dog Pharmacotherapy: What is it?
[00:46:26] Bryan’s #1 Favorite Transformation
Connect with Guest Name:
1. Follow Bryan on Facebook, LinkedIn, Instagram & Twitter
2. Find Bryan on his website
3. Purchase Bryan’s Book here
4. Listen to Bryan’s Radio Show here
5. Check out Bryan on YouTube
6. Shop Taming the Wild here
Selecting an Automotive Maintenance Retail outlet Throughout Gravatai RS
Prior to taking your car or truck in an car repair shop throughout Gravataí RS, it is really a smart idea to understand what which store can be used for.
Inspect this firm right here: oficina mecânica em gravataí rs Cia do Fiat - Oficina Mecânica
R. Santo Antônio, 139 - Vera Cruz, Gravataí - RS, 94090-340 (51) 3496-6206
An auto mechanic shop in Gravatai is normally made use of to mend "fiat" autos and also more mature style cars or trucks that substantial vehicle repairs or even that are fitted with mechanized difficulties that take time and effort to identify for someone's own.
Therefore specialised, an automobile mechanic throughout Gravataí will probably fee more than a storage area locally which often typically creates more prevalent product autos in addition to whose repair work may be accomplished on-site with out in need of one to get your truck elsewhere.
FOR ANY auto mend assistance previously $50, which auto-repair retailer usually supplies an idea in some that ought to are the approximated expense, which should have virtually any analysis operate, for example new battery pack, along with analytic assessment if necessary.
That published estimation also need to consist of: moment belt substitute, examination in addition to diagnosing motor and also other outside sections, and also any specific air or maybe fuel-system change.
The particular estimate really should evidently put together every components of which are handled by an assurance as well as must provide a listing of qualified professionals competed in the making of these types of repairs.
The shop must also have got sometimes a telephone list and also a site that gives information for that specialists who will be undertaking every deliver the results with your vehicle.
FOR ANY automotive fix are employed in Gravatai RS, so that you can be exercised on the delicate system for example a motor, it should be sure by way of the car repair center within Gravataí, Rio Grande perform Sul that the engine has been started and it's jogging properly.
In case you will find there's extended warranty for the serp, which extended warranty might also want to express just what addresses, plus no matter whether virtually any pre-existing warranties utilize to the restore work. This is also when it is some sort of multiple-engine car. In case a store ensures a car just has just one serp, as well as it an expensive just one, of which automobile might be season selection with regard to something repair.
Greatest Auto Restore Stores within Gravatai
In case you have motor vehicle issues without any your holiday destination subsequently the absolute right place to suit your needs can be an vehicle mechanic shop around Gravatai. The fact is that, the state's highways are certainly not usually your best with regard to vehicles. In fact, above one-third of car incidents involve a minimum of one car or truck that had been motivated wrong. Thus, if you are addressing car problems ensure that it is actually dealt with by way of a reliable auto repair center within Gravataí RS.
Automobile Fix Shops. This can be the final respond to: Forever use a motor vehicle mechanic shop with some important car or truck repairs. And whenever you want an excellent vehicle repair shop why not choose the ideal automatic mechanic shop around Gravatai, Rio Grandes do Sul RS? Car fix stores purely are not able to be competitive on quality, ability, or even the capability to supply you an affordable selling price about key car repairs. So, when you are handling car or truck issues, ensure that it is handled through a shop that takes self-importance rolling around in its workmanship along with recognizes that a holiday to the health practitioner genuinely does never justify a tremendous bill.
Among the better auto fix merchants around RS have been in business enterprise for over 100 years. Additionally, there are several more compact outlets that have opened up his or her doorways above the years. Everybody has its own special way of life in addition to personality.
Nonetheless, anything your preferences can be in the neighborhood, make certain you drive them seriously. A vehicle mechanic shop with Gravataí, RS really should interact straight away for any need and also take care of a major auto restore in 24 hours.
Look into social media of the company: Tumblr - Instagram - Pinterest - Facebook - Twitter - Maps
How Easy Is It To Find The Best Affordable Crypto coin For A Great Investment?
The transactions are often made in the absence of middle men, such as banks. The underground trade is also enjoying the anonymity afforded them by block-chain technology. There is the legal issue in not being able to determine if the asset is really yours or not. Bitcoin systems are currencies that were created in the year 2009
In July 2010, the price of bitcoin was just 8 cents and the number of miners and nodes was quite less compared to tens of thousands in number right now. Thus there are many cryptocurrency exchange clone scripts providers are competing to make their cryptocurrency exchange platform to stand unique among other exchange platforms. Everyone is curious as to what bitcoin is and how one gets to earn it and spend it. Their Professional developers offers the best clone scripts within a week along with many new features and add ons to make your exchange stand unique in the crowd. AML/KYC -Local bitcoins offer a total answer for KYC and AML including ID check, revealing, and re-accommodation the board
The creation of Bitcoins are based on increasingly complex mathematical algorithms and its purchase is made with standard national money currencies. Poloni ex is a pure crypto-crypto exchange platform that offers advanced trading options with maximum security for traders. We have already discussed a lot of stuff about why PHP will be the best choice to develop a bitcoin exchange website. and located in Hong-Kong. There exists various types of cryptocurrency wallets to allow users store and access their digital currencies in different ways
If many are having a buying spree, bidding up the price of Bitcoin on their local exchanges, it can be a challenge for people selling Bitcoin in other currencies to capitalize on the arbitrage opportunity. An apparently leaked internal document indicates that the site may have been the victim of a major theft, in which perhaps more than $300 million worth of Bitcoin "disappeared" from the exchange's accounts. Mine to speed transactions for others when you have an economic advantage to do so
Northwest Advanced Bio-Fuels (NWABF), known for its expertise to produce sustainable jet fuel capacity for the financial marketplace and lender communities, announced that it has selected Black & Veatch, the global engineering, procurement and construction (EPC) firm as its EPC of record for its sustainable aviation fuel project. Black & Veatch is also being hired to complete the FEL2 and Front-end Engineering and Design Study, (“FEED”), for the Project, prior to the Construction phase. During the FEED, B&V will assemble the Technologies to process up to 3,000 dry tons per day of woody biomass into approximately sixty million, (60,000,000) gallons of Sustainable Aviation Fuel annually.
“We are excited to move forward with Black & Veatch as we progress on our sustainable aviation fuel project,” says Dave Smoot, Manager of Northwest Advanced Bio-Fuels. “Black & Veatch is a well-respected company with great experience for these types of projects, and we look forward to combining our expertise with theirs on our sustainable aviation fuel project.”
Black & Veatch will be an integral part of the project, working as the technology and engineering quarterback to vet and validate all milestones and benchmarks for productivity, efficiency and scalability in the aviation biofuel project.
“We are excited to work with Northwest Advanced Bio-Fuels throughout the entire project,” said Gary Martin, Associate Vice President, Black & Veatch. “As one of the most diversified contractors in the industry, Black & Veatch offers seamless integration of its project engineering, design, procurement, and construction teams, Black & Veatch is uniquely positioned to offer NWABF a thorough and comprehensive project approach on the sustainable aviation fuel project.”
Project Background
NWABF will be the primary provider of sustainable aviation fuel to help Delta Air Lines become carbon neutral in the years ahead. The sustainable aviation fuel Offtake Agreement and partnership with Delta Air Lines involved the airline investing into NWABF’s Project in 2019 to develop sustainable aviation fuel, (SAF), as well as making carbon offsets.
For more information on the NWABF aviation biofuel project, please contact us at Chris Whitworth, Project General Manager Northwest Advanced Bio-Fuels, LLC at www.nwabiofuels.com
While fully embracing the right mindset is the first step towards transforming your business into a marketing machine, there are four key principles that you must understand in order to impact your success. These are so important to your business success in this new economy that unless you build your marketing strategies upon this solid foundation, you will have a 99% chance of failing.
Therefore, it is critical that you take time to learn these four cornerstone principles and implement them into your business.
When business owners hire us to help turn their business into money-makers, one of the first things we do is calculate the lifetime value of their customers. The lifetime value (LTV) of a customer is the amount of sales and profit each customer brings on average to your business over the course of their buying lifetime.
No, that number is not the equivalent of how much you sell your product or service for.
However, unless you keep great records, you should probably hire a bookkeeper to dig through receipts and calculate the numbers for you.
Why is this an important metric?
The reason why the lifetime value of a customer is so important is because it gives you an idea of how much you should invest in marketing to get the customer in the first place.
Now think about that for a minute. Remember our discussion of S.O.S.? If you know the LTV of a customer, then the next time you run across a “great” marketing product/concept/service/idea, you will be able to determine how “great” this is for your business based on the facts of your specific customer’s LTV. It takes out one part of the guess work and can keep you focused on the best tools for your company.
Let’s use the following simple way to calculate your LTV:
| Total Amount of Customers for the year | 100 |
| Average # of purchases per customer | 2 |
| Average Purchase Amount | $125.00 |
| (100 x 2 x $125) Total Revenue | $25,000.00 |
| Cost to produce each product or service (including parts & labor) | $35.00 |
| Total cost to produce product for the 100 customers (100 x $35 | $3,500.00 |
| Marketing Costs for the year | $5,000.00 |
| Total Costs | $8,500.00 |
Total Revenue – Costs = Gross Profit
($25,000 – $8,500) $16,500.00
Gross Profit $16,500.00
Customer Lifetime Value For The Year
($16,500 / 100 customers) $165.00
So in the example used above, each customer in that business represents at least $165 in profits, on average per year.
Now, multiply $165 times the number of years your customers typically stay with you and you have the lifetime value of your customer.
However, it doesn’t have to stop there. In fact, your goal should actually be to increase the lifetime value of each customer. How do you do this? One simple way to increase your LTV is to increase your transactional average, the amount they buy from you when they do, or increasing your transactional frequency, having them purchase from you more often.
Based on our example, this business owner knows that if he spends another $5,000 in marketing in the same ways he’s investing in the market currently, he can reasonably expect to double his profits. Without knowing that lifetime value of his customers, he doesn’t have the confidence to make that kind of investment in marketing. Knowledge is power. Yes, specific knowledge of your customer’s LTV will give you the power to increase the results you expect in your business.
The best way to spend your marketing dollars effectively is by knowing where your customers are coming from. You do this through what’s known as tracking. If there was only one piece of advice that we would want you to remember from this entire book, it would be this: Track the source of every lead that comes into your business.
There are simple ways to do this:
At the end of the day, you absolutely need to know where your leads are coming from so that you know exactly what’s working in your business. Once you know where your leads are coming from, then you can begin to invest marketing in those specific areas that are generating the best leads and customers. Without tracking your leads, you’re just throwing stuff against the wall, hoping it will stick. You may be wasting thousands of dollars on ineffective marketing strategies.
Not tracking your results is using the MUSTA Marketing Method. The MUSTA method is thinking that when more customers are coming into your business, then the marketing MUSTA worked.
We cannot tell you how many businesses run using this method. We know many personally that have the capability to track and measure their results of what is working and what is not and they refuse to, because they think it will take too much time.
We are here to tell you that you cannot afford not to! Many of these businesses who refused to track their results, are no longer in business today. While you should always look at every cent you invest in marketing, in tough times it is even more important to create leverage through your investment in marketing and advertising.
Building on the previous cornerstone, the only way to truly know your return on investment is to track the results of every marketing strategy. Once you know how much you are spending and how many customers you’re getting as a result of that spending, then you will know exactly how much each marketing dollar is bringing back to your business.
For example, if you spend $500 on a mailing campaign, which generates two new customers, who then spend a total of $4,500 in your business, the return on your investment is 900%! In terms of actual dollars, you receive $9 for every $1 spent. By most standards, that is a pretty good return, wouldn’t you agree?
Super Bowl ads may get a lot of attention, however, in our opinion, most are really a huge waste of money. The ads that run during the Super Bowl are designed to be funny and cute and win advertising awards. They make the creative departments of the ad company feel very good about how clever they can be. However, those ads rarely make their companies any real profit. The big brand building ad should be gone with the wind! Those days are in the past. Every penny spent on advertising should be designed to convert–to create cash flow!
As a matter of fact, those commercials should be the laughing stock of the marketing industry because companies blindly line up and fork over three million dollars for a thirty second “funny” ad, believing that by simply putting them in front of millions of eyeballs, the ad will pay off. The reality is that most companies will receive little to no results in relation to those marketing dollars spent.
Over 90% of the business pay for regular advertising, which does not have the same powerful impact that education based marketing has. Education based marketing is designed to engage your prospects, to hook them by providing value while positioning your business as the solution to their problems and challenges, so they want to become your clients. If you go online and Google “education based marketing”, you will find over 100,000 entries with lots of examples to choose from. Business Week magazine said, in regards to educating your clients: “Don’t just pitch to your prospects—cast a wider net and offer useful information. You’ll out market your rivals and boost sales.”
When it comes to advertising, you either need to know how to write great education based marketing pieces or hire a great education based copywriter. The focus has to be on understanding the pain of your prospects and communicating clearly how you can solve this pain for them. Study good education based copywriters, even if you won’t write the copy yourself, so that you understand what should be included and recognize great copy. This education based information is the cornerstone, as you will utilize it in all of your marketing pieces, customer interactions, sales presentations, etc.
Although not exhaustive, here are some basics that you should consider when creating any marketing piece:
Here are the basics to consider:
At this point, you may be thinking that these cornerstone principles seem like a lot of hard work. So here’s a little bit of encouragement for you — most change is difficult in the beginning. Once you understand your customers’ wants, needs, desires, and challenges, then you can utilize your specialized or researched information to educate them on why you are the solution. You will transition your focus from ‘selling’ to ‘educating’ and it actually becomes fun! You start to build a relationship with your prospects and customers and they come to appreciate you for the value you add to their lives.
Just like so many other things in life, building that solid foundation upon which you will build your empire (or legacy) does take design, some planning, and a bit of work. Your willingness to actually implement these strategies on a consistent basis is one of the most important factors that will contribute to your success in business.
Build a solid foundation for your marketing and everything else will fall into place. Are you ready to build that solid foundation?
By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. I know we can help.
The next step in the race to find renewable energy sources to power our global economy is sustainable aviation fuel, and one company has taken a big first leap toward that goal: Northwest Advanced Bio-Fuels, LLC (NWABF). In a recently announced $2 million partnership with a major airline, NWABF is currently working on Phase 1 of a feasibility study to create that bio jet fuel from wood residue deposits and wood slash on forest floors known as woody biomass.
Providing Solutions for Air Lines with West Coast Operations
With the Phase 1 “Advanced Planning Study” of a bio jet fuel production facility underway, NWABF is already planning for a Phase 2 Front-end Engineering and Design Study that will allow the Project’s world-class Engineering and Construction Partner to design and construct the renewable bio jet fuel facility in Washington State. First deliveries are planned for the end of 2023 for use of the renewable jet fuel in this airline’s operations up and down the West Coast.
This single project will help with the goal of reducing this airline’s carbon footprint and positively impact the environment by reducing wood residuals in forests that cause fire hazards and prevent the growth of future trees.
A Growing Trend
Airlines today are interested in sustainable aviation fuels. Beginning in 2021, airlines will be required to track their carbon footprints on international flights in advance of meeting certain obligations of a global mandate. Failure to achieve reductions in airline carbon emissions through the use of renewable fuels may result in fines and penalties from a multitude of countries.
Dave Smoot, Head of Northwest Advanced Bio-Fuels, LLC said, “All of the woody biomass we utilize in our operations will be traceable, creating the pathways of a qualified renewal feedstock. With qualified feedstock, supported by a recently completed $40 million 5-year study from NARA (Northwest Advanced Renewables Alliance), the Project can meet the Federal Government’s sustainable aviation fuel standards and ASTM’s International fuel standards. This will enable airlines flying internationally to meet new carbon reduction standards worldwide.”
The need for renewable fuel sources for airlines certainly won’t be resolved in the near future, but a project like Northwest Advanced Bio-Fuels LLC is developing will certainly go a long way to meet that need for the airline industry now and well into the future.
To learn more about Northwest Advanced Bio-Fuels, LLC visit our website today.
CORSIA, the Carbon Offsetting and Reduction Scheme for International Aviation, addresses the increase in total CO2 emissions from international aviation above 2020 levels.
The corsia timeline outlines the mandate which was adopted at the 39th session of the ICAO Assembly in 2016.
CORSIA’s obligations have already started. As of January 1, 2019, all carriers must report their CO2 emissions on an annual basis.
The aviation industry is committed to technology, operational, and infrastructure advances to continue to reduce the sector’s carbon emissions. Offsetting is not intended to replace these efforts. Nor would the CORSIA make fuel efficiency any less of a day-to-day priority.
It is forecast that CORSIA will mitigate around 2.5 billion tonnes of CO2 and generate over USD 40 billion in climate finance between 2021 and 2035. Learn more about the CORSIA timeline today.
https://www.iata.org/policy/environment/Pages/corsia.aspx
Contact Northwest Advanced Bio-Fuels, LLC to learn more about our sustainable, cellulosic, commercial scale, ASTM compliant designer aviation biofuel in Washington State, using a voluminous supply of woody biomass from local feedstock suppliers.
We know you want the best for your newborn. That’s why babybay offers an all-natural %LINK% made from solid wood — with no toxic wood glues, cheap fillers, plastics, or other harmful chemicals. Next to your arms, the baby crib is where your newborn spends the most of his or her time…don’t you think you should give them the best?
Our baby bedside sleepers are handcrafted in Germany out of locally sourced beech wood, which is naturally anti-bacterial and anti-static. Our beechwood is sustainably sourced which means, for every tree we use, we plant another. babybay is invested not only in making the first years of your child’s life safe and comfortable but in building a brighter, more sustainable future for your child. As a leading provider of baby life products, social responsibility is at the forefront of all our actions and product decisions. Our baby bedside sleeper also has the highest ratings in health and safety.
Check out our website for more information on our baby bedside sleeper and accessories.
Did you know the ideal timeline for succession planning is 5 years? It is possible though for the unexpected to happen and if/when it does, a ceo succession planning best practices is to have a game plan i.e. a succession plan all lined up and ready to go to ensure continued success with your business.
Take a look at the CEO Succession Planning timeline here:
THE SUSTAINING PHASE
Begin this phase 2-3 years in advance. The executives are preparing to thrive under the new leadership; Right Mindset, Future Outlook, Organization's Sustainability, Updated Strategic Plan, Executive Team Assessment, and Internal Team Candidates.
THE TRANSITIONING PHASE
Begin this phase 6-12 months before the leadership transition and consider overlapping with the Sustaining Phase. The organization embarks on the executive search process for the successors that may include board members, management team, and executives. Extensive work is done with transition planning.
THE ONBOARDING & SUPPORT PHASE
The heavy lifting is completed within the first 3-4 months of this phase but the hand-off process continues over a 6-12 month period. The board and senior management team access and adjust to the new leader’s management style and leadership role.
CONTINUED SUCCESS PHASE
The succession preparation and planning process should begin as early as possible. However, there are cases when you do not have the luxury of 4-5 years to plan. In these cases, it is best to have a contingent succession plan in place in the event that an emergency arises.
Value Growth Partners is here to assist with all of your succession planning needs. Request a 15-minute consultation with Value Growth Partners now to set up your CEO Succession Planning.
One of the most crucial thing to consider when hiring wood flooring installation professionals is to identify whether they are a respectable company. With hardwood flooring refinishing, experience with both solid and also crafted wood floor covering is essential to guarantee quality work. While some hardwood floor redecorating specialists may be hesitant concerning dealing with engineered materials, a lot of are positive in their abilities as a result of their familiarity with the products.To begin the process of discovering wood floor refinishing specialists, make certain to call around to area sellers and also floor covering companies to obtain quotes. The majority of installers will certainly offer you a quote of the moment and also cost for the job. Nevertheless, it's important to note that installation times vary relying on the type of floor covering being replaced and also the kind and high quality of protective cover applied. For bigger jobs, such as area enhancements or restorations, the ordinary time taken is typically longer.Once you have a number of quotes, compare them. Ask each wood floor refinishing professional for referrals.
It's always an excellent concept to request for a few recommendations from various contractors so you can contrast their job, client service, and experience degree. Likewise, ask them for call information for recommendations that you can call.Once you have actually narrowed down your listing to hardwood floor redecorating contractors that fulfill your requirements, set up a visit to have the work done. Ensure to keep in mind of crucial details such as the dimension of the area being redecorated, where it is located, as well as any special instructions the maker gave you regarding the product. Furthermore, make certain to ask the specialist for a quote of any costs for the finish or extra padding. You should likewise ask if they will certainly take added images during the set up of the floors.Once your appointment has actually been arranged, it's time to get to the hardwood floor redecorating service providers of your choice. Your work will possibly consist of the following actions: determining, sanding, covering, securing, overcoat
, and ending up. It's a great suggestion to generate an expert installer with experience doing this kind of job. A specialist installer knows exactly how to properly determine your floors so there will be indisputable when the layers are used as well as will have the ability to offer you an excellent estimate of the expense of the project.Once every one of the wood floorings have actually been installed, you will wish to safeguard them. Consider getting special therapies such as Urethane treatments. This is a wonderful way to shield your floorings against discolorations as well as scratches. When you're trying to find hardwood flooring redecorating specialists, see to it thatthey are completely accredited and guaranteed. Ask for some references or talk to the Bbb before working with any individual.
It has been said that some business owners have been known to refer to due diligence as “the entrepreneur’s proctology exam.” While this is a crude analogy, it is a good representation of what it feels like when a stranger pokes, prods, and looks inside every inch of your business.
Most professional acquirers will have a checklist of questions they need to be answered if they’re considering buying your company. They’ll want answers to questions like:
In addition to these objective questions, they’ll also try to get a subjective sense of your business. In particular, they will try to determine just how integral you are personally to the success of your business.
Subjectively assessing how dependent the business is on you requires the buyer to do some investigative work. It’s more art than science and often requires a potential buyer to use a number of tricks of the trade, such as:
#1: Juggling calendars
By asking to make a last-minute change to your meeting time, an acquirer gets clues as to how involved you are personally in serving customers. If you can’t accommodate the change request, the acquirer may probe to find out why and try to determine what part of the business is so dependent on you that you have to be there.
#2: Checking to see if your business is vision impaired
An acquirer may ask you to explain your vision for the business, which is a question you should be well prepared to answer. However, he or she may ask the same question of your employees and key managers. If your staff members offer inconsistent answers, the acquirer may take it as a sign that the future of the business is in your head.
#3: Asking your customers why they do business with you
A potential acquirer may ask to talk to some of your customers. They will expect you to select your most passionate and loyal customers and, therefore, will expect to hear good things. However, the customers may be asked a question like ‘Why do you do business with these guys?’ The acquirer is trying to figure out where your customers’ loyalties lie. If your customers answer by describing the benefits of your product, service or company in general, that’s good. If they respond by explaining how much they like you personally, that’s bad.
#4: Mystery shopping
Acquirers often conduct their first bit of research behind your back before you even know they are interested in buying your business. They may pose as a customer, visit your website, or come into your company to understand what it feels like to be one of your customers. Make sure the experience your company offers a stranger is tight and consistent, and try to avoid personally being involved in finding or serving brand-new customers. If any potential acquirers see you personally as the key to wooing new customers, they’ll be concerned business will dry up when you leave.
If you are thinking it is about time to sell a business Chicago, then it’s time to contact Value Growth Partners. We can help you build your business value before you sell a business. Call us for a no-fee initial consultation at 312-525-8382.
With technology growing at an alarming rate over the last decade, the Internet has been at the forefront of each and every single one of these advancements. Smart phones and tablet devices are now a part of everyday life. You can even use them to do your banking and to pay for items and services. Yes, technology is most certainly king and for that reason, if you want to stand any chance of succeeding within the business world, you need to embrace it and get with the times.
The size of your business is irrelevant. The simple fact of the matter is that if you want to stand any chance of succeeding, you will need to own a website for your business; and if you want your business to flourish in these new times, your website will need to do more than the days of old. Your website will need to work for you. If your website is outdated, neglected, or just simply poorly designed, this could potentially be costing you thousands in lost revenue every single month.
If your business is suffering and you’re not quite sure why, maybe, just maybe, your website could be to blame? Here’s a look at 5 ways in which your website could potentially be costing you new business.
One of the best ways of actually getting what you want is to ask for it, and in simple terms, that is essentially exactly what a “call to action” is. On your site it is your job to encourage or even to direct your customers towards exactly what it is that you would like them to do once they’ve finished browsing your services and/or products.
Exactly what you require them to do will of course depend on what your business is all about. Do you want them to sign up for a free trial? If so, a simple hyperlink linking to the “free trial” page with the text “Click here for your free trial” is all that you need to do. Do you want them to browse your service or products? If so, “Click here to browse our full range of products/services.” Place these clickable links strategically throughout your website, ensuring you don’t overwhelm the customers with too much text or content.
It’s essentially the same as using bait while fishing. A few carefully placed links with simple call to action text will bait customers into clicking them, seeing your products, seeing something they like the look of, and purchasing it — while making you a tidy profit in return.
On average, a new visitor to your website only spends six seconds evaluating whether to stay on your site or to click the back button and go somewhere else. If your website’s most important information is buried under the fold, then there is a pretty good chance it’s not being seen. The layout of your website is arguably one of the most important factors to consider when creating a new site for your business. Although there are a number of “create your own” websites out there that cost little to nothing at all, it is advisable to always hire professional web designers to create and design your website for you.
You should think about what you want each page to say, and then look for ways of saying it using as minimal text as possible. Hey, if you have a talent for writing, that’s great – that’s what your blog is for.
Most of your potential customers will be visiting your website to browse your products and services, not to read long walls of text. They want to be able to find what they’re looking for as quickly and as easily as possible. Make sure you keep the text to a minimum, don’t try to include too many images, and make sure each page is well balanced.
A great website design can validate to consumers that your business is a legit, professional business that they want to patronage. It can either boost your reputation or turn potential consumers away.
If you’re trying to save money by doing it yourself, you could actually be losing potential customers, and in the end, losing money. By taking design into their own hands, small business owners cause themselves more headaches and risk by ending up with a poorly designed and planned out website. Not surprisingly, 41% of small business owners who are unhappy with their current website say design/aesthetic is one of their top priorities.
Word of advice – do it right the first time. Hire a professional web design company and make sure your website looks contemporary, attractive, and allows customers to easily engage with your business.
Social networking is now a part of everyday life, and whether you like it or not, it looks set to stay that way for the foreseeable future.
First of all, if you don’t have several social networking pages created for your business, you need to consider getting them set up ASAP. Social networking is ideal as it’s a great source of free, or very cheap marketing and advertising, millions upon millions of people use these pages, and it’s a great way of potentially drumming up more business.
After you create your first several social networking pages like Facebook, Twitter, Linkedin, Pinterest etc., you will then need to ensure that you provide links to each page from your website. Linking to social networking pages is ideal because it allows you a way of keeping in touch with potential customers, and keeping them up to date with what’s going on. So let’s say you are having a sale. People love sales, right? By promoting your sale through social networking sites you have a direct line of communication to people who are already interested in what you’re selling.
Your friends, fans and followers then see the amazing deal you’re offering and will likely take advantage of it because you’re speaking directly to your target audience. We spoke about calls to action earlier, and social networking links are prime examples of how effective a call to action can be. Simple text such as “Stay informed by liking us on Facebook” with a direct link to your Facebook page is all that is required, and it’s proven to be extremely effective.
As mentioned previously, smart phones and tablet devices are now extremely common, with close to 68% of all US citizens actually owning at least one of these devices. For that reason, more and more people are using these devices to browse the web rather than laptops or computers. If your website isn’t mobile friendly you could be missing out on a lot of customers. This is something that you should address as soon as possible!
Websites that are not user friendly show up incredibly small on the screens of smart phones, forcing the user to have to enlarge the text and to then scroll left, right, up, and down, every few sentences. If there are any clickable tabs or links on the page, they often inadvertently get clicked by accident, which is extremely frustrating for the user. Rather than spending 10 times as long as normal to simply read a few paragraphs, the user will instead search for a much simpler alternative, namely one of your competitors with a mobile friendly website.
Mobile friendly websites recognize when a user is browsing via a smart phone and will display the text in the perfect size for your device’s screen. This means you won’t need to enlarge the text, you won’t accidentally click on the wrong page, and you won’t need to scroll left and right every few words. You simply read the text and scroll down as you go. It’s simple but it works so much better than the non-friendly alternative.
Studies and expert research have both found that including your contact information on every single page of your website is the most effective way of maximizing your potential to increase and boost your sales.
Many businesses make the mistake of placing their contact information solely on their ‘contact us’ page, or sometimes not at all. Visitors don’t want to navigate through different pages just to find a telephone number or email address. Visitors want to be able to find what they’re looking for as quickly as possible. You can easily eliminate any frustration by listing your business phone number, your operating hours and business email address at the top and bottom of every page.
For further benefit make sure to include links to your social networking pages with your contact information. The easier you are to get hold of, the more likely you will be to land yourself extra leads and sales. You get the results you want, and so does the customer who easily finds exactly what it is they’re looking for without wasting time by navigating through page after page.
