Over the past two decades, I've had the privilege of working with over 10,000+ business owners.
I've witnessed companies that ended up making millions (even BILLIONS!), others that stalled, and others that failed.
The difference between them?
The level of certainty in the leader's mind.
Certainty is not just about being “sure” of something.
It's a mindset that can fuel growth, help you make decisions faster, and give you the courage to take risks…And these are all crucial elements for growing any business.
A while back, I met an Entrepreneur who had a BIG vision for his startup…
He dreamed of creating a solution that would positively impact the lives of hundreds of thousands — If not millions of people worldwide.
He was incredibly passionate and driven, and his enthusiasm was truly infectious. It was clear that he was not in it only for the money; he genuinely cared about making a difference in the world.
HOWEVER, despite his big vision and genuine intentions, his business was stalling.
The reason?
He wasn’t making decisions fast enough, and everyone was waiting on him.
And because he was indecisive, his team didn’t move forward, projects were delayed, and opportunities were missed.
It was like the entire business seemed to be going nowhere.
This Entrepreneur, (like many others), was stuck in a loop of overthinking and second-guessing.
Every decision, no matter how big or small, became a mountain to climb. He was so afraid of making the wrong move that he ended up making NO moves.
Another example of someone who struggled with indecision is Howard Schultz, the former CEO of Starbucks. 👇
During the 2008 financial crisis, consumer spending decreased, Starbucks’ stock plummeted, and for the first time in its history, the company reported a quarterly LOSS.
As a result, Schultz was torn between continuing expansion, closing underperforming stores, laying off employees, or changing the company's strategy entirely.
He took a REALLY LONG TIME to make these decisions, and in the meantime, the company continued to struggle.
Eventually, he decided to close down more than 600 underperforming stores in the United States and lay off thousands of employees.
Schultz admitted that he had waited way too long to make these tough decisions, and his delay in taking action contributed to the company's struggles during that period.
On the other hand, Elon Musk, the CEO of Tesla, is a perfect example of someone who successfully built a thriving business using certainty. 👇
Musk believed in the future of electric vehicles (EVs) long before it was popular or considered viable.
People laughed at him, mocked him, and preyed on his downfall for years. However, he stuck to his guns, faced the challenges head-on, and remained certain about the path he was on.
Today — (as you already know) — Tesla is a leader in the EV market, and Elon Musk is the richest man in the world.
So, the question now becomes…What can YOU do to cultivate a mindset of certainty and fuel your business growth?
- 🤞 Trust Your Gut
Your intuition is a powerful tool and often knows what's best for you before your conscious mind does. It's the sum of all your past experiences, knowledge, and wisdom, silently working in the background to guide you.
When you're faced with a decision, and something just doesn't feel right, it's probably because your intuition is picking up on something your conscious mind hasn't yet.
Now, don’t get me wrong…Trusting your gut doesn't mean making impulsive decisions; rather, it means listening to and considering that inner voice as part of your decision-making process.
Over time, as you trust your intuition more, you will find that it becomes a reliable guide in helping you make confident decisions quickly.
- 📖 Do The Research
Arming yourself with knowledge is CRUCIAL for making informed decisions. Because the more you know about your industry, competitors, and your own business, the more certain you will become.
So, make it a habit to stay informed about the latest trends, technologies, and developments in your field.
Analyze your competitors' strengths and weaknesses and understand how your business compares. Use data and facts to back up your decisions, rather than relying solely on emotions or assumptions.
The more informed you are, the more confident you will feel in your decisions, and the more resilient you will be to external pressures and doubts.
- 🙌 Embrace Mistakes
Mistakes are a natural and inevitable part of growth. No one is perfect, and everyone makes mistakes. What sets successful people apart is how they DEAL with those mistakes.
Instead of fearing them or beating yourself up over them, embrace them as opportunities to learn and improve. Look at them as R&D (research and development).
Analyze what went wrong, determine what you could have done differently, and apply those lessons to future decisions.
By adopting a growth mindset and viewing mistakes as stepping stones rather than stumbling blocks, you will become more resilient, adaptable, and — (from personal experience) —More successful.
At the end of the day, your mindset is a powerful tool that can propel your business forward or hold it back.
Adopting a mindset of certainty will help you make decisions faster, take calculated risks, and ultimately drive your business growth.
To your success,
David
P.S. If you want to double your business in the next 6-12 months, let's chat. Click here and apply for a free 45 min strategy consultation ($497 Value!)
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